Koozie Group taps Artifi for AI product setup

Koozie Group has partnered with Artifi to automate product setup for distributors selling customizable merchandise online. The move aims to cut manual configuration time, speed launches and keep product data synchronized as catalogs change.

Why it matters: - Product setup is a bottleneck for distributors selling customizable products online. - Manual configuration can take up to two hours per SKU. - The partnership is designed to reduce duplicated work, speed product launches and make catalog expansion easier.

What happened: - Artifi announced a partnership with Koozie Group on July 23, 2026. - The collaboration makes AI-generated, customization-ready product data available to distributors through Artifi’s AI Automated Product Setup. - Koozie Group is a top 10 branded merchandise supplier. - Koozie Group product data will be prepared upstream instead of requiring distributors to configure product rules themselves.

The details: - Artifi connects directly to Koozie Group product data through PromoStandards. - Artifi’s AI engine analyzes product images, identifies decoration zones and generates customization rules. - Distributor product libraries stay synchronized as updates occur. - Distributors subscribe to Koozie Group product libraries within Artifi. - The process removes repeated manual setup work while keeping product data current. - Koozie Group’s product data is delivered in a standardized format for ecommerce personalization. - Phil Gergen, CIO at Koozie Group, said the partnership is meant to reduce setup work and make it easier for distributor partners to launch and sell Koozie Group products online.

Between the lines: - The deal shifts more of the customization workload to the supplier and platform layer. - That can help distributors move faster, but it also makes data quality and system synchronization more important. - Tom Flierl, chief commercial officer at Artifi, said the partnership reflects Koozie Group’s commitment to giving distributors a more scalable approach.

What's next: - Distributors using Artifi will be able to rely on maintained Koozie Group product libraries instead of building setups from scratch. - As Koozie Group updates product data, those changes should flow into distributor libraries automatically. - Artifi and Koozie Group are positioning the workflow as a repeatable model for other customizable product lines.

The bottom line: - The partnership aims to turn a manual, two-hour product setup process into a faster, AI-assisted workflow that can help distributors launch customizable products with less friction. - More information is available on Koozie Group, Artifi, LinkedIn and YouTube.